Who We Are – Active Social

Results that move the needle.

With our targeted approach to your specific audience, you can expect the ‘right eyes’ to see your brand.

Our Team

Elevate Your Success!

Experience passion, expertise, and innovation in action.

Sam Lovi

Creative Director

Sindi Mila

Content Manager

Charli Hertz

Account Manager

Israel Rosenberg

Copywriter

Help Center

Answers to your questions

Engage, grow, and succeed with social media marketing.

Does social media really work?

Absolutely! Social media marketing is a powerful tool for businesses looking to increase their visibility, engage with their audience, and drive sales. We’ve witnessed firsthand how our clients have acquired new business, enhanced their brand awareness, and fostered community engagement through strategic social media campaigns. The interactive nature of social media platforms allows for direct communication with your audience, enabling personalized experiences that can significantly impact customer loyalty and conversion rates. From boosting website traffic to generating leads and improving search engine rankings, the benefits of social media marketing are vast and varied.

How often should we post on our social media channels?

The ideal posting frequency depends on your industry, target audience, and the specific social media platforms you’re using. However, a general guideline is to maintain a consistent presence without overwhelming your followers. For most platforms, this means posting at least twice a week on platforms like Twitter and Instagram, and three to five times a week on Facebook and LinkedIn. Quality always trumps quantity. Focus on creating meaningful, engaging content that resonates with your audience.

What type of content works best on social media?

Content that educates, entertains, or inspires your audience tends to perform best on social media. This can include how-to guides, industry insights, behind-the-scenes looks at your business, user-generated content, and interactive posts like polls or quizzes. Visual content, such as images and videos, often sees higher engagement rates. Tailoring your content to the specific platform and audience demographics is key to maximizing its effectiveness.

How do we measure the success of our social media marketing efforts?

Success can be measured using a variety of metrics, depending on your specific goals. Common indicators include engagement rates (likes, comments, shares), follower growth, website traffic referred from social media, lead generation, and conversion rates. Utilizing the analytics tools provided by social media platforms, along with Google Analytics for website traffic analysis, can give you a comprehensive view of how your social media campaigns are performing and where adjustments may be needed.

Can social media marketing help with customer service?

Definitely! Social media provides an accessible and immediate channel for customer service inquiries, allowing businesses to address concerns, answer questions, and build relationships with their audience in real time. By actively monitoring your social media channels and responding promptly to customer interactions, you can enhance customer satisfaction and loyalty. This proactive approach to customer service can also turn potential issues into opportunities for demonstrating your commitment to customer care and service excellence.